I finally realized what is behind the Mandela Effect. The key thing to understand is that the ‘effect’ seems to be related to remembrances, or the difference in remembrance from things that we thought we knew as children, which somehow changed when we reached our adult years.

I’m sure any kindergarten teacher could tell you exactly what the Mandela Effect stems from, and it’s odd to me we haven’t heard from that segment of the population concerning this non-effect.

Children read things improperly, or remember things improperly as adults. If you were a child and called Jif peanut butter Jiffy either because that’s how your parents pronounced it, how a childhood friend pronounced it, or how your 4 year old mind pronounced it, I think this would leave a lasting impression.

Basically I believe it’s the exact same phenomena as eyewitnesses to a crime. The human mind is just bad at remembering things and I believe this could be compounded by ‘years’.

I bet if you walked into a kindergarten class and simply showed the Jif peanut butter container to the children you would get all manner of Jif, Jiffy, PeaBuh, and possibly other mis-remembrances and mispronunciations based on what they heard it called.

This all occurred to me as I have friend who still to this day calls Jif peanut butter Jiffy. He’s well aware of what it’s actually called, but ever since childhood he’s called it Jiffy. Additionally these mis-remembrances could simply have propagated from child to child as children and which kind of mean parent is going to lay down the law between Jif and Jiffy?

Now in the title I say this is solved, but obviously I can’t say that, because I don’t know if my opinion on the subject is the definitive answer. However, you surely must agree it makes a lot of sense…